Modern life can be busy. Very busy. A lot of people feel like they’re on a hamster wheel, with notifications constantly buzzing on their phones and work emails arriving at all times of the day and night. Throw in childcare, life admin or looking after ageing parents, and life can seem just a little overwhelming.
This is where spas can come in. A regular spa day can help people relax, unwind and de-stress. Having a digital detox once per month, or even once per week, can be incredibly beneficial for mental wellbeing and can give people the energy they need to take on the world once more.
As well as being beneficial for guests, the idea of a regular day of pampering is great for spas themselves. Turning one-off visitors into returning guests can reduce the amount you spend on marketing and boost profits. What’s more, these regular guests may also become brand advocates, encouraging even more people to visit your space.
So, how can you encourage the concept of a regular spa day and get as many people as possible returning to your space again and again?
Build A Wellness Routine
In today’s hectic world, a regular spa day really can be beneficial to both mental and physical wellbeing. Taking some time for themselves, away from their phones, computers and ‘to do’ lists, can help guests to relax and rejuvenate.
Make this idea of a regular spa day part of your marketing message. Work to normalise the idea of taking a day a month for self-care and encourage guests to think about their next visit before their current spa day is done.
Spa Membership
A very effective way to increase the number of guests returning to your spa is to create a membership programme. These programmes can take a number of different forms. You could ask members to pay a small amount every month in return for discounts, special offers or exclusive access.
Alternatively, you could charge a higher fee but include a monthly spa day in the cost of membership. Adding discounts for friends and family will encourage your members to return even more regularly and will help to spread the word about your spa.
Ongoing Treatment Programmes
Creating treatment programmes that require guests to return on a regular basis can also help to build wellness into your guests’ routines. For example, you could offer a special deal on weekly or monthly massages or offer a digit detox programme that allows guests to come a few times a month to switch off and relax.
Creating a monthly membership plan, and normalising the idea of a regular spa day, are great ways to encourage returning customers at your spa. As regular visitors require less marketing and are more likely to tell friends and family about your spa, they’re great for boosting profits and raising your brand profile.
To learn more about making your spa as attractive to returning visitors as possible, get in touch with a member of our expert team.
Image source: Canva
