Re-imagining a hotel spa to regain it’s premier position

The Opportunity

When Le Méridien Lav first opened its spa was recognised as Croatia’s leading destination wellness facility. A decade later, increasing competition and evolving guest expectations meant the property needed to reposition itself to regain its market-leading status.

The hotel sought to create a wellness destination that would re-establish its position as one of Croatia’s premier spa resorts as well as enhance the guest experience through a complete redesign of the wellness journey and maximise new revenue opportunities.

The Solution

SPA Creators undertook a comprehensive review of the guest journey and commercial opportunities within the existing facility. The redesign transformed both the guest experience and performance of the space.

Key initiatives included:

• Relocating the treatment suite to the ground floor to improve accessibility and guest flow
• Expanding treatment capacity from 8 to 15 treatment rooms
• Introducing a new thermal wellness experience including a 25-person theatre sauna and a traditional hammam
• Creating a state-of-the-art gym and exercise studio, positioning fitness as a central component of the wellness offering
• Installing signature hydrotherapy and water massage features that became focal points within the spa environment

The Results

The redevelopment delivered significant commercial and operational benefits including:

• Increased treatment room utilisation and spa revenue
• Growth in the day-spa and leisure guest market
• Successful introduction of a high-performing local membership programme of 2,000+ members
• Reduced reliance on seasonal tourism demand
• Enhanced appeal for conference and corporate guests
• Improved facilities for international sports teams and training camps

The Impact

The transformation successfully repositioned Le Méridien Lav as one of Croatia’s leading wellness destinations, restoring its competitive advantage and creating a spa concept designed to remain relevant for years to come.