If you want to know how to increase customer satisfaction in hotel industry spas, taking the time to consider what different people want from your spa will help. Asking questions like ‘how can treatments be adapted to suit clients’ needs?’, and taking advice from a luxury hotel spa consultancy on how to cater to these customers, will help to ensure there’s something for everyone and keep all your guests happy. Using a 3rd party agent to target user groups to your spa can help with increased occupancy. SPA Creators work with a number of leading TPA’s to drive traffic and the message of your spa to a broad audience.
Brides-To-Be
When brides-to-be visit a spa, they’re generally looking to relax and refresh before their big day. Often, brides-to-be will visit a spa with their closest friends and family and will be looking to enjoy a day of pampering and bonding with their nearest and dearest.
In general, these types of customers want spas that are welcoming and offer high quality treatments. Many will also be looking for spas that are relatively relaxed, as they’ll want to chat, laugh and make memories with their friends during the day.
Post-Breakup
Break-ups can be very painful experiences for both parties. Booking a spa day, or even a weekend away, can be a great way to relax and release some of the hurt and sadness that may have built up. Visiting also allows you to take care of yourself in a way that doesn’t feel overwhelming.
What customers want in a spa if they’re going through a break-up will be very different from what they want if they’re just looking for a fun day out. When guests are living through a difficult time in their lives, they need a calm, quiet atmosphere and understanding staff. They’ll probably appreciate treatments that focus on wellbeing and rejuvenation and may want to spend some time alone during their visit.
Birthday Treats
A spa day is a great treat for a birthday boy or girl. A fantastic way to mark the occasion without having to organise a thing, a birthday spa trip allows you to focus on celebrating your big day in style.
Customers celebrating birthdays, or other special occasions, will often want to push the boat out on indulgent treatments and little extras like champagne or nibbles. They’ll want to feel as glamorous and special as possible throughout the day, so make sure your staff know that a little extra pampering is in order.
Baby Showers
Baby showers are a good example of how the changing needs of clients are catered for. This is because many of these guests will have previously visited the spa as brides-to-be but this time, will be looking for something very different from the experience.
Instead of making memories with friends and family, mums-to-be will be looking to feel pampered and taken care of. They’ll want a peaceful, safe environment that allows them to relax and enjoy some ‘me’ time before their lives change forever.
Social Spa
When a group of friends visits a spa for a social day out, their goal is generally to reconnect and relax in a calm, luxurious environment. With no other goal in mind, they’ll just want to spend quality time together and enjoy the great treatments on offer.
So, who is your customer in a spa? Well, the answer could really be ‘anyone’. Making sure you offer high quality treatments, a few little indulgent extras and a relaxing, calm environment should ensure you have something for everyone no matter their requirements.
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