Maximising occupancy is essential for any hotel business. The best way to boost profits and increase awareness, optimising the occupancy of your hotel can help your business grow and ensure it fulfils its potential.
However, knowing that you need to increase occupancy and understanding how to grow your hotel business are two very different things, and this is where luxury hotel consultancy can help. An experienced consultant can help you identify areas of your business that are yet to be fully optimised and support you as you grow your hotel and achieve your goals.
Customer Experience
In the hospitality industry, there are few things more important than the customer experience. Providing a good customer experience will encourage guests to return and make them more likely to recommend your hotel to friends and family.
A good way to improve the customer experience is to offer services that are as personalised as possible. This will help to boost customer loyalty and encourage guests to leave positive reviews and spread the word about your business.
Services
While some people may just want a room for the night, most of the guests who visit your hotel will be looking for something extra. Offering a range of tailored services and amenities will turn your hotel into a destination rather than just a place to sleep. Creating a spa, providing treatments and giving your guests a reason to stay will all help to increase your occupancy.
Exclusive Membership
When looking at how to increase hotel occupancy, membership is a great place to start. Give guests the opportunity to subscribe to your services and become members of your hotel. You can then offer your members exclusive benefits like unlimited access to the spa.
Creating an exclusive feel around your hotel will make non-members feel like they’re missing out, increasing interest and leading to more bookings and more investment.
Offers And Experiences
Offering repeat guests a few perks and experiences is an effective way to encourage customer loyalty and even more return visits. Try to personalise offers to meet the interests of customers who visit regularly. For example, you could offer exclusive spa discounts to your very best customers to make them more likely to book your hotel again in the future.
Maximise Your Revenue Streams
Depending on your location and your capacity, you may be able to attract corporate guests as well as those travelling for leisure or with family. Corporate wellness packages can be very lucrative, especially if you offer treatments or spa access in place of corporate discounts.
As well as corporate guests, it’s important to attract those on leisure breaks and people attending functions like weddings and conferences. Maximising your revenue streams will boost your income and help you fill your rooms, creating more loyal customers in the process.
To learn more about how to improve customer experience in hotels, or if you want to know more about increasing the profits for your spa, please contact us today!
